No More Growling About Whole Foods Market


WFMBeer on tap and bottlesSome girls get married to the mob.  I wound up married to a family of food.  Whole Foods, to be exact.  My soon-to-be-husband has been a Chef for the organic grocer for years, on a NYC tour of duty that’s taken him from Union Square to the Upper West Side and down to Tribeca.  My behind-the-aisles knowledge has helped me develop some hard and fast rules about the various stores: no visiting the packed to the gills Chelsea store after 5pm; the meat market at Union Sq can feel like exactly that on the weekends; and there’s no good way to cope with the hoards of tourists hanging out at the Columbus Circle store.  Until now.  Towards the back of the store, tucked away from the chaos, there’s a recently debuted oasis called On Tap, Beer at Whole Foods Market.

With 900 square feet of space—sort of like visiting your cool single friend’s Upper West Side apartment—this pub style beer room features 10 beers on draught and more than 100 single bottles from around the world.  Truthfully, beer isn’t always my favorite, but I was still in luck because wine lovers can enjoy a glass of wine with 8 wines on tap.  There’s also a limited food menu—from spiced nuts to olives and cheese, as well as some sandwiches. Like the beer you tasted?  Take it home with you in a growler, a 32-oz. or 64-oz. refillable glass container.  Who knew drinking could be so sustainable.  Check out this New York Times story on the growing growler trend.

On my visit, I witnessed many parents tag teaming a much deserved break—while Daddy rolled the stroller through the store and loaded up on Brussels sprouts, Mommy tossed back a brewsky. Once again, Whole Foods is tapped into the pulse, and I’m officially happy to be married into their mob.

Located within the Whole Foods Market at 10 Columbus Circle, the On Tap, Beer at Whole Foods Market is open seven days a week from 11 a.m. to 11 p.m.

Can’t make it to NYC but still want in on the growler experience?  Check out this list of 125 Places to Have Beer Before You Die.

For more of Jon Paul’s writing check out his blog Poptimistic.com.


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