Finally Frizz Free


bumble and bumble Frizz FreeI’m a curly, frizzy haired gal and not particularly thrilled with the chemically laden choices out there for smoothing or straightening, until now. Bumble and Bumble just launched their new pro smoothing treatment aptly named Concen-straight that utilizes gem stone technology and it’s truly a diamond without the rough. Feather weight silicone glosses it all up and let me tell you, this treatment is AMAZING.

The BB Straight line also consists of a newly formulated sulfate free shampoo, conditioner and blow dry balm that contain this superior smoothing technology. No lye, no formaldehyde and only plant proteins make this the best solution for frizz since, well, ever.

I visited the airy salon in NYC’s trendy meatpacking district for the pro administered treatment by the down to earth yet ultra experienced Richard. He explained that this lasts for 30 shampoos depending on my hair texture and frequency of washings. After an expert blowout, Richard used a flat iron for super shiny pin straight tresses to seal in the product but I can go wavier or straighter whenever I want after the first shampoo. The Straight products are designed to continue the benefits of this silky spectacular and further reduce frizz and calm curls and flyaways. The heat activated Blow Dry balm infuses an unbelievable shine that seals in luster without any hint of greasiness.

After almost three hours for the consultation and treatment, complimentary cappuccinos and some of the best people watching, I floated out of the salon feeling and looking like a supermodel. Meeting my girlfriends after to show off, they gushed and ‘bumbled’ about my shiny new do swearing it made me look younger and ready to book their appointments right away.

If you’re tired of chemicals and heavy products, you must try this new, non-toxic professional treatment that leaves your hair shiny, soft and easy to manage, even for the coarsest, most unruly locks.

And that, my frizzy friends is no lye.


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